Dove, continuing its quest to bust stigmas, tackles the beauty industry’s youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades.
A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and low-top Converse, blissfully shredding on an electric guitar.
So the perception of Dove as “your grandma’s soap” may be technically correct—except, there’s no dust, doilies, or stodginess here.